Onder Honi, Manager INNOVA BEDDING: “Visitors of Sleepwell Expo are B2B buyers”
Önder Honi, General Manager of INNO Components: “Visitors of Sleepwell Expo are Serious B2B Buyers”
As one of the initial advocates who proposed and helped realize the Sleepwell Expo, Önder Honi shares his insights on the event’s strategic importance, visitor quality, and the rapid expansion of the regional mattress market.
Q: As someone involved in proposing Sleepwell Expo from the very beginning, how do you evaluate its overall concept and execution?
Önder Honi: The core concept of the fair is spot-on. There is currently no equivalent event anywhere in this region, which is critical given that our local mattress industry is growing at a fast, steady rate of 10% to 15% annually.
The timing is equally well-planned—it takes place during a season when international trade travel is most convenient. Looking at it from every angle, the execution has been a genuine success.
Q: How do you assess the overall turnout and the quality of attendees this year?
Önder Honi: As participating exhibitors, we focus far more on visitor profile and intent than raw numbers. I am interested in qualified buyers who step into our booth to do business, not casual foot traffic in the corridors.
The attendees at Sleepwell Expo are genuine B2B buyers. They can engage with a vast range of product categories firsthand, which directly empowers them to develop new product lines using the materials and innovations on display.
Q: What has been the consensus among your international peers and partners at the event?
Önder Honi: I make a point to measure the real-time pulse of the event—both through my own direct buyer conversations and by gathering feedback from our partner companies in Italy, Greece, and the Netherlands. Up to this point, I haven’t heard a single negative comment.
Speaking for Innova Bedding specifically, we are having an exceptional fair, and I am confident that future editions will be even more successful.
